Product Marketing Manager

JOB SUMMARY:

The Product Marketing Manager is responsible for building and leading the product marketing function for a SaaS platform serving multi-site retail, grocery, and other built-environment operators. The role sits at the intersection of Marketing, Product, Sales, and Customer Success, acting as the connective tissue that translates technical capabilities (HVAC, refrigeration, lighting, IoT data, energy optimization, analytics) into compelling customer value and clear go-to-market execution.

You will own the full product marketing lifecycle, including messaging and positioning, GTM strategy, launch planning, sales enablement, customer and market insights, and product-led content. The role requires strong technical-to-business storytelling, deep understanding of the built environment and energy/FM operations, and experience driving cross-functional alignment in a fast-moving SaaS environment.

The position reports to the VP Marketing (who oversees brand, positioning, and demand strategy) with a dotted-line relationship to the VP Product (who owns roadmap and feature delivery).

KEY RESPONSIBILITIES:  

Messaging, Positioning, and Story Development

• Build a unified messaging architecture across solutions, modules, personas, and verticals.
• Craft value propositions that communicate capabilities, operational impact, and ROI.
• Translate complex technical concepts (IoT, analytics, HVAC/R optimization, energy savings, asset lifecycle) into clear, outcome-oriented customer stories.
• Maintain and evolve competitive positioning using market research, VOC, and win/loss insights.
• Develop targeted messaging for buyer personas including facilities managers, energy managers, asset managers, and operations executives.

Go-to-Market Strategy & Product Launch Ownership

• Own end-to-end GTM strategy for product releases, roadmap updates, and new features.
• Build structured GTM frameworks, templates, launch kits, communication plans, and readiness documentation.
• Align closely with Product to understand feature definitions, timing, and scope.
• Ensure Sales, CS, and Marketing are enabled and prepared for each release.
• Define and measure launch KPIs; report results and recommended improvements.
• Support demand-generation and ABM programs with product-aligned narratives.

Sales Enablement

• Build and maintain sales enablement materials: pitch decks, playbooks, datasheets, one-pagers, objection handlers, competitive briefs, ROI calculators, vertical messaging, etc.
• Train Sales and CS teams regularly on product updates, messaging, buyer needs, and competitive differentiation.
• Support ABM and strategic account teams with persona- and vertical-specific content.

Market, Competitive, and Customer Insight

• Conduct competitive analysis across energy management, HVAC/R platforms, IoT, FM tech, and sustainability-oriented solutions.
• Build and maintain battlecards, market maps, and competitive summaries.
• Lead Voice of Customer programs (interviews, surveys, shadowing, CAB participation).
• Identify trends such as refrigerant regulations, energy compliance, grid flexibility, sustainability reporting, and AI-enabled FM/energy outcomes.
• Translate insights into actionable recommendations for Product, Sales, and Marketing.

Product-Led Content & Campaign Support

• Develop product-specific content for the website, datasheets, case studies, blog articles, webinars, and thought leadership.
• Contribute narratives for HVAC and refrigeration optimization, asset health, and multi-site operations.
• Ensure product content supports demand generation, pipeline acceleration, and brand consistency.

Cross-Functional Leadership & Alignment

• Act as the connective layer between Product, Sales, CS, Marketing, and executives.
• Maintain shared visibility into release timelines, messaging updates, and GTM activities.
• Run recurring GTM syncs and enforce messaging consistency across teams.
• Drive clarity on target personas, product narrative, and success measurement.
  
  

REQUIRED SKILLS & ABILITIES:

• Ability to translate technical features into business value and clear customer outcomes.
• Excellent written and verbal communication; strong storyteller.
• Deep understanding of built-environment operations: HVAC, refrigeration, energy optimization, facilities workflows, asset lifecycle management, and multi-site environments.
• Proven experience crafting messaging frameworks and GTM strategies.
• Experience developing sales enablement tools and driving field readiness.
• Strong project management and organizational skills.
• Ability to work cross-functionally and influence without authority.

Technical / Domain Skills

• Knowledge of energy management, IoT, building automation, and sustainability concepts.
• Familiarity with refrigerant rules, energy regulations, and compliance.
• Understanding of multi-site retail/grocery operations and FM workflows.
• Competitive intelligence and win/loss analysis experience.
• Salesforce and HubSpot proficiency.

Nice-to-Have

• Experience in smart buildings, CAFM/IWMS, HVAC control systems, or energy analytics.
• Experience with partner/channel ecosystems (OEMs, integrators, etc.).
• Familiarity with industry events (FMI, EEI, ConnexFM).

Experience producing case studies and customer success stories. 

EDUCATION AND EXPERIENCE:  

• Bachelor’s degree required (Marketing, Business, Communications, Engineering, or related fields).
• MBA or Master’s degree preferred but not required.
• 8–12+ years of B2B SaaS/software marketing experience, with 4–6+ years in Product Marketing or closely related GTM roles.
• Proven track record of:
  • Owning GTM and launch execution for software or digital products
  • Building sales enablement assets that drive adoption
  • Leading or contributing to VOC, competitive analysis, or market research
• Strong technical-to-business translation skills; able to convert product functionality into clear customer value.
• Hands-on experience creating GTM plans, messaging frameworks, and customer-facing narratives.

PHYSICAL REQUIREMENTS:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times. 

ABOUT PHOENIX ENERGY TECHNOLOGIES, INC.: 

Founded in 2004, Phoenix Energy Technologies is a leading provider of Enterprise Energy Management Software and Services. Phoenix Energy Technologies works with retail, grocery and healthcare customers to discover opportunities and implement strategies which reduce energy consumption and lower facilities spend. Through real-time measurement and verification of energy use, related costs and contextual data (such as weather, occupancy, and schedules) Phoenix Energy Technologies helps its customers get a "full view" of energy consumption and costs to drive efficiencies, reduce energy spend, and deliver maximum ROI. 

In addition to its SaaS software services, Phoenix Energy also provides professional Business Process Outsourcing (BPO) and Analysis as a Service (AaaS) to its customers. Phoenix Energy Technologies has taken an innovative approach to alarm and data management with a focus on built-in intelligence. By leveraging the Phoenix Energy Technologies technology platform, together with a robust and innovative services team, and proactive analytics tools, Phoenix Energy Technologies Customers redefine the 360-degree approach to energy and facilities management. 

Culture is important at Phoenix Energy Technologies and we take great pride in our company culture.  We offer a great product/service, have exceptional leadership and a close-knit group of knowledgeable and hard-working Team-oriented employees. We are innovative, creative, professional and growth-oriented. We have excellent medical, dental, vision and life benefits, a great flexible Personal Time Off Plan (PTO) and immediate 401K contributions. Phoenix Energy Technologies is truly an awesome place to work and grow! 

We are excited about where we are headed and we think you will be too:  

Using our SaaS product, we help large multi-site organizations reduce energy consumption and costs without the installation of hardware, through quickly implemented web-based software coupled with our professional services and proactive analytics. 

Our Customers achieve measurable energy, facilities repair, and maintenance savings by operating more efficiently, limiting equipment failures and costly truck-rollouts, and providing greater comfort controls as well as taking advantage of our proactive analytics.

Armed with better monitoring and decision-making tools, customers not only save money, they also support sustainable energy and attain significant carbon reduction goals.  Through our technology and services, we help our Customers achieve quick win ROI with reductions in energy consumption and facilities spend in their first year with Phoenix Energy Technologies.